MATANIE XP

Brief

FIDEL, un regroupement de près de 150 dirigeants et dirigeantes d’entreprises de la Matanie, se mobilise pour changer le visage économique de la région. Et développer une stratégie d’attractivité économique et touristique.

Année

2019-2022

Expertises

Consulting Branding Activation Digital

STRATÉGIE

Imaginer et accompagner la mise en place d’une gouvernance partagée.

Positionnement de la destination et structuration des messages.

Penser et mettre en place la stratégie de déploiement « endogène » et « exogène ».

NAMING, DESIGN & PRODUCTION

De la stratégie au design de marque en passant par le naming, le site web, un film manifeste et une trousse complète de communication, Hula Hoop a accompagné les quelques 140 entrepreneurs de FIDEL dans la création du dispositif MatanieXP. Ce dernier est désormais clé dans l’atteinte des objectifs de marketing territorial et devient le socle des démarches d’attractivité concertées.

NAMING

Le nom MatanieXP met l’accent sur l’expérience unique qu’offre la Matanie : là où on explore, s’exporte, s’expose, s’exprime… L’iconographie a été conçue pour rappeler à la fois la mer et la montagne, entre lesquelles s’ancre la Matanie. Elle évoque également une cible, positionnant la région comme un objectif de choix.
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PRODUCTION NUMÉRIQUE
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WORLD SKILLS -

Brandcontent
Activation Digital Social & Influence Média
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ST REMY -

Sign up for harmony !
Consulting Branding Activation Social & Influence Média
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OPCO 2i -

L'industrie des possibles
Consulting Activation Social & Influence Digital Média
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MINISTÈRE DE L’INTÉRIEUR -

Identité numérique régalienne
Social & Influence Digital
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SIRHA FOOD -

Manufacture of futur !
Branding Activation Social & Influence Digital
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FRENCH KIWIS -

Des lunettes hors pair !
Activation Social & Influence Média
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DÉCOCÉRAM -

Carrément moi !
Social & Influence Digital Média
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GRANDBAINS -

Du grand art !
Digital Média
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BIOFORCE -

Empowering humanitarians !
Digital
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MANIF D’ART -

Stratégie digitale
Digital
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PALLADIUM -

The history of legacy.
Activation Social & Influence
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CÔTÉ ANNEMASSE -

Du bon, du beau, du vrai !
Consulting Branding Activation
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EMILE COHL -

Stratégie digitale.
Digital
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POMA -

Stratégie digitale.
Digital
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SANIJURA -

De nature inspirée !
Branding Activation
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YELI -

Transformation, business model, branding, activation
Digital
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CCAQ -

Le Quebec qui avance !
Activation Digital
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Animalis -

Marque employeur
Social & Influence Digital
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AUTOBERNARD.COM -

La confiance Règne !
Digital
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KEOLIS -

Contre le harcèlement, on fait bloc !
Activation Social & Influence
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TOUS À TABLE ! -

Ré-ouverture des lieux de gastronomie.
Activation
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GROUPE ÉMINENCE -

Design marques et produits Eminence - Athena
Branding
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LES 3 VALLÉES -

Infinite mountains experiences
Digital
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MARCEL & FILS -

Le meilleur est avenir !
Branding
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CORSICATOURS -

La Corse, la vraie !
Digital
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PROMPT -

L’expérience design au service du positionnement expert et de la mise en relation.
Digital
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UCLY -

Stratégie digitale multi écoles
Digital
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KANDU -

Stratégie digitale
Digital
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VALLÉE DE LA GASTRONOMIE -

Digitaliser une nouvelle marque touristique.
Digital
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Nos agences

SUISSE

FRANCE

CANADA

BELGIQUE

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